Announced today in Manhattan that the creator of ‘I Love New York’ slogan, Milton Glaser died on his 91st birthday of natural causes.

I doubt that there is anyone in the world who doesn’t recognise the I ‘heart’ NY slogan. It was introduced back in 1977 to support tourism to New York State. It is as strong today as it was back then. The story goes that he scribbled the idea for the slogan on the back of an envelope in crayon whilst on a taxi journey.

His other works include Bob Dylan with wavy coloured hair for the cover of the Greatest Hits album in 1967. He also was responsible for the ‘Mad Men’ logo.

The video is from 2015 about Milton Glaser