I keep mentioning Brand USA without explanation. This is marketing arm of Visit USA and is currently funded with the $14 ESTA fee that all eligible visitors pay to allow them to travel to the States. They offer itineraries and suggestions with links to states and cities for planning. It is a resource for us all.
All activity is reported back to the Capital and the White House for analysis to prove to the government that continuing with this form of marketing is important for America.
They offer support for launches and campaigns for companies promoting the states. They have to follow strict rules around visits such as FAM visits have to include two states and visits to New York must include two of the New York Boroughs.